Camille Rapacz: Hey, there podcast listeners and sometimes YouTube watchers. Yes. Those of you who only listen to this as a podcast, we do also have a YouTube channel in case you ever wanted to see our faces while we're talking. I will tell you, it's mostly just from my mom though, so you know, you're welcome mom. So today we're gonna do something a little different on the podcast.
Camille Rapacz: I had this impromptu conversation with a couple of my friends, colleagues, small business owners, they've both been on the pod in the past. They share a podcast together and they were having some conversations around the direction of the podcast going forward. It turned into sort of a little mini business coaching session with them as they called to ask for some help from me and they recorded it and I thought, well, this was actually a really cool conversation.
Camille Rapacz: And then we had talked about some really great topics regarding your target audience and how to think about the direction of things like a podcast, but just in general, some of the decisions that you're consistently having to make and remake, you have to reassess all the time in your business. And that's what they were doing and how they were thinking about it.
Camille Rapacz: So there's some really great takeaways in here. Um, so I thought maybe you would enjoy listening to this conversation and this little mini business coaching session that we had. So here you go. .
Camille: Welcome to The Belief Shift. The show that explores. What you really need to know about building a successful small business.
Camille: I'm your host, Camille Rapacz: small business coach and consultant who spent too much of her career working in corporate business performance.
George: And I'm George Drapeau: your co-host and her brother. I'm a leader in the tech world bringing my corporate perspective, but mostly my curiosity.
Camille: Together, we're exploring beliefs about success and how to achieve it. But mostly we're bringing practical solutions so you and your business can thrive.
James Divine: Here's the premise Katie and I have a podcast called Knit a Spell. It is where magic and intention and crafting come together.
James Divine: Mm-hmm. The name Knit A Spell sometimes is perceived by folks out there in the world as oh, I thought that was just for knitting. I don't knit. I crochet or I don't really know how to knit, so I didn't really think about listening.
James Divine: So I had proposed a while back, maybe we should think about a rebrand into something that is a little more inclusive, like, you know, crafty Crafters or you know, witch crafting. Something that's a little more exclusive.
James Divine: But the other side of my brain says, There's this friend I know that is also a coach who's like the riches are in the niches. The more niche your clientele or your focus is, the better your messaging and your branding.
James Divine: And so the other side of my brain is forget that. Just be knit a spell focus on knitters because there is probably one bazillion knitters out there. If we had 1% of the knitters who were into magical and intentional and metaphysical stuff, we'd have more business than we would know what to do with.
James Divine: Stop worrying about it. Knitters are usually crafty people anyway. And we don't need to convert all crafty people into this. And just keep with what we've got and grow it from there.
James Divine: These are the two sides of my brain that are fighting. And I keep bringing up the branding change with Katie, and then Katie's like, well, maybe we should, or maybe we shouldn't. And I could use some coaching from Camille.
Katie Rempe: Well, also my, maybe we should, and maybe we shouldn't, sort of comes from like, let's make sure that the change is really worth it because it's a lot of work and everyone is gonna have to be retrained into a new name and all of that.
Katie Rempe: So it's not that I'm against doing the work, and certainly I see the value of making it a generalized statement so that people don't think that it's just about knitting, but also I think it is a good reflection of what we are.
Katie Rempe: And so I don't know that even if we made it the most generic, like witch crafting, whatever, That people would still not find like a reason to not wanna listen to it. Right? Just wanna make sure we're aiming at the right target.
James Divine: Is this a thing that comes up in people when they're like two years old and they're endeavors here and suddenly they're like, I wanna change everything. I wanna change our name. And like, what's the folley in doing that, Camille?
James Divine: What do you see? Is this a thing?
Camille Rapacz: Oh, this is totally a thing. This is totally a thing because we see opportunity all around. And so what you're doing is you're like, oh, but there's also opportunity here to capture these people and capture those people. And that always exists.
Camille Rapacz: But I think that it's also good that this does take work. And so it's requiring you to be really discerning about it. Like is this an important strategic direction to go or not to go? Right? And I do think as small business owners especially, these are just the kinds of questions we should constantly be evaluating.
Camille Rapacz: You guys should always be having this conversation because maybe it is time for the next evolution, or no, maybe it's not time, and we really need to focus over here.
Camille Rapacz: So. I think this is like the sign of like healthy business ownership is just grappling with these questions, but not just having a knee-jerk reaction like, oh yeah, we should do that, but doing exactly what you guys are doing, which is, oh, let's get some help and have somebody like walk us through how do we make this decision?
Camille Rapacz: So yes, totally a thing. I think it's a great thing. That said, can we get into the specific like, well, how do we make a decision?
Camille Rapacz: I don't know what the answer is. So we gotta come up with your answer together.
Camille Rapacz: So first question, this podcast is the bringing together of two businesses, but is primarily to drive business to one business. Is that correct? Describe to me like. Who is actually monetizing the podcast?
Katie Rempe: That would be me.
Camille Rapacz: Okay. Katie's the primary monitizer. And then what are people buying from you that choose
Camille Rapacz: to buy from you off the pod? Like, I listen to your podcast, what would I buy from you? What do you have to sell?
Camille Rapacz: We have a Patreon membership, so fans can get more from us by signing up to that. It's monthly.
Camille Rapacz: And that's like more Podcasty content?
Camille Rapacz: Yep. More of like you and Jim stuff? Yep.
Katie Rempe: So we have, okay, cool. We have specifically a level four Knit A Spell fans, and then I also have a level for people who are interested in magical making beyond that. So even more content and things directly for that, but not necessarily podcast. Theme driven.
Camille Rapacz: Okay.
Katie Rempe: So that's more of like my knitting people and stuff like that.
James Divine: Because that includes patterns and knitting specific stuff right?
Katie Rempe: Yep. But also like, Crafting knowledge that could be applied to anything. So like color correspondences and you know, that could be applied to fabric as much as fiber or whatever.
Camille Rapacz: So when you're doing say at that level of the Patreon and anything that you craft is knitting, you're not also doing like embroidery and you aren't actually doing those other things. Specifically.
Katie Rempe: Right.
Katie Rempe: I'm not selling them at this point.
Camille Rapacz: So then your primary customer is knitters. Yeah. Like if somebody who came into this from the you know, I'm a crocheter that's different from knit. Forgive me. I don't know my crafts that well. No, that's fine. So if I come in and I'm a crocheter and I love your podcast, there's nothing really for me to buy.
Camille Rapacz: Mm-hmm. Right?
Camille Rapacz: Or if I wanna get into knitting, like, oh, I, I actually wanna do that now too. Right. Yeah.
James Divine: There's nothing for you to buy.
Camille Rapacz: Yeah. So then why do you want that audience?
Katie Rempe: Well, because eventually I wanna do these classes that apply to magical making, but it's, I guess, more specific or better to be more specific with the knitting versus, yeah, it, it can apply to anything. People will figure that out if they're that interested.
Camille Rapacz: Also you can go there, like you can expand your business to, I now have all of this stuff also for crocheting or any other craft, but probably too soon. Yeah. Like when you are like, I'm full up with knitters. In my class, and I'm a Patreon and this is feeling great. Mm-hmm. I'm feeling a lot of pull from the crocheting community.
Camille Rapacz: Sure. I'm gonna go do that now for them. Right. You could expand into, I've got this now. This other sort of line of business that's completely related would expand your audience but isn't, like right now, I think you are at the risk of, because you're still growing your audience, you're at risk of confusing people.
Camille Rapacz: Mm-hmm. Who is this podcast for? Who is this class for? You know what I mean? Yeah. Hmm. Okay. So it should be for knitters or future knitters.
Katie Rempe: Just dive in Knittings my niche. Yeah. Why don't I just not being a knitter. Yes.
Camille Rapacz: Right. Okay. Just be a knitter. I mean, there's enough knitters, right?
Camille Rapacz: There sure are. Yes. I, I don't, I don't think that's a small group of people in the world. I think it's a pretty.
Katie Rempe: And we're learning that many knitters are already magical folk as it is, so I don't even have to, I'm sure they're necessarily convert them. Right, exactly. Which was my initial worry this whole time was like, well, none of these people are magical, so I'm gonna have to make everyone a magical person.
Katie Rempe: And I didn't realize that my sweet spot was already in existence.
Camille Rapacz: Yeah, if there's anything I've learned since I've met Jim, it's that there are more magical people in the world than I ever thought there were.
James Divine: They've all been in the broom closet.
Camille Rapacz: Exactly. You're getting them out of the broom closet. And into the magical knitting. That's right.
Katie Rempe: Yeah. Apply that to something you're already doing like this.
Camille Rapacz: Yeah. But now there's a community of people you can come out and, you know, hang out with us.
Camille Rapacz: Yeah. We're talking about it. We're doing it. Like we're making this just, let's just have fun in this space. Right, right.
James Divine: Yeah.
James Divine: This is why going to something like Vogue Knitting or other knitting conventions right, will start to make sense because yes. Mm-hmm. We can bring some of that metaphysical, ness right to a more mainstream convention. Mm-hmm. And clean up because we'll be bringing something that a large portion of people will be into.
James Divine: Knitting is already mainstream.
James Divine: You already have access to that. What isn't mainstream is the magic. Yeah. That's where we are gonna make inroads.
James Divine: I think what we are focusing on is we are focusing on the magical community and what we, what I really wanna focus on is the mainstream community and that's the knitters. I'm realizing in this conversation.
James Divine: I wanna get out of our comfort zone and get us into the mainstream of knitters and be magical knitters. Be out there with, get me in front of people who are knitting. I'm the knit witch and you're the witch knit.
James Divine: Or whatever. And we go out there and we're like, Katie is the knitter and I'm the witch and let's talk about how this goes together.
James Divine: And then everyone in vogue knitting and everyone in the mainstream net world is like, what the...
Katie Rempe: Well, and we could do a lot of those same things, even at like the magical conferences. They don't necessarily always tie the magical aspect to the things they're already doing too, if they were a knitter first or something.
James Divine: Yeah. I wanna point something out that I think I haven't thought about until right now, and Camille's prompts have really had me think about this.
James Divine: For us, we are talking to people who are already in sort of the magical, area that is already familiar with the thing that is not mainstream, which is the metaphysical community.
James Divine: They've already broken through their whole mm-hmm. Like this is not mainstream. This is weird. And so because of that, they don't really need to be convinced of anything. They don't really need to be brought onto something. It isn't new for them. Hmm.
James Divine: And knitting is already something that is mainstream. And if they've already learned it, they're already like, You know, double convinced. Hmm.
James Divine: But when we're in the mainstream world of knitting, they haven't yet crossed over into learning. I see. The magic. I know this because when I'm doing palmistry at corporate events, or when I'm doing pry at events that aren't specifically magical, people are like, I'm totally into this kind of stuff. Can I do it? That's when I make a big difference. That's when people are really into it.
Camille Rapacz: What you're really trying to do is say right now you have an audience of magical people who also knit, and so you're basically saying, Hey, there's not really a community for those two things coming together, so we've created that space. Yeah. So come hang out with us over here.
Camille Rapacz: And what Jim is saying is that community also exists in just the knitting world, but they are even less inclined to connect the dots on those two things. Like they might even, be into astrology. Mm-hmm. And also knitting, but they never thought about putting two things together.
Katie Rempe: Right. Yeah.
Camille Rapacz: And so you are gonna give them something that they aren't necessarily asking for, but when they see it, they're gonna be like, what? That's a thing that exists.
Camille Rapacz: I want this. Yeah, that. Yeah. That, yes. Mm-hmm. That's what you wanna do. So I think that the idea that you would go into sort of just a mainstream knitting space Yeah. And offer this as a, like, Hey, any of you wanna play in this way with knitting? Hmm. And if you wanna look at it from this perspective?
Camille Rapacz: This is a fun, new way I like to think about how I knit and how I create patterns of what I do. And if you've ever had any sort of curiosity or interest in any of this space, the magical space come over here and we'll talk about putting these two joyful things together.
Camille Rapacz: Yeah. Yeah, that's what I do. And so I think it would be a great experiment for you to find a couple of places mm-hmm. That are mainstream, where you can introduce that idea and see if there is a pull. Like, you gotta test that out. You're gonna be like, I don't know. I'm assuming there's a bunch of people here that probably are.
Camille Rapacz: Yeah, because we all know that there are in the broom closet. Magic seen it happen. Yep. Right? Mm-hmm. So what if I just put myself out there as like, Hey, any of you who've kind of dabbled or even just have curiosity about it, or maybe you're getting a little bored with your knitting.
Camille Rapacz: Think about it differently. Come here, we're gonna do something fun. We're not being super like, weird about it. We're being fun and joyful about it.
Katie Rempe: This is practical magic here.
Camille Rapacz: Yeah, exactly. Just come over here and hang out, so. Right. I think that's a great approach.
Camille Rapacz: Like, that would be a great way to take the niche that you do have. Mm-hmm. And sort of think about the audience you're focusing on and how to reach that audience as a way to grow. Because I think, Jim's onto something that you wanna come at it from both these angles cuz you are kind of trying to bring the merging of two niches together into a new one. So you gotta come at it from both angles, right?
Katie Rempe: Yeah. I should have thought of this already because I have in the past been like, oh yeah, I could do a class on color. And in the end it applies all to this one pattern. And that's how they figure out how to do the thing. And then in the end, I take 'em through the yarn store and they shop for yarn.
Katie Rempe: So I guess, just be the knitter. This is how I play with knitting.
Camille Rapacz: Yes. And that gets to really thinking about what's the core element of your business, which is knitting. Yeah. I sell knitting. I don't sell magic.
Camille Rapacz: Right. I'm not selling tarot card. I don't sell, I'm not selling astrology. That's not what I'm selling. Mm-hmm. People are gonna buy knitting. Mm-hmm. They're gonna buy my knitting because of the magical elements that I bring into it. But they're not, like Jim's not selling knitting, he's selling magic.
Camille Rapacz: He's doing something different. Mm-hmm. So you focusing on, I'm primarily helping knitters. And in what way am I helping them? I'm helping them by showing them how to bring magic into their needing how to do it more joyfully or like all the things that you would think of as, why would I create this class for them?
Camille Rapacz: Why take my class over somebody else's class? Cause I use words that people are like, did she say magic? Oh right. Yes. Did she say like, bing?
Camille Rapacz: Like what are these key words that that audience would clue into? Mm-hmm. And be like, I don't wanna take that boring old class on whatever. I wanna go to this class because that one sounds fun.
Camille Rapacz: You're not like, I'm trying to help you technically just get better at knitting. No. Just for the sake of it. Right, right. Yep. I wanna do it with, for this reason.
Camille Rapacz: So if you funnel everything to knitting us first, but it's with this specific intent and purpose and so if you've been coming at it from the angle of magic first, then I do agree with Jim. You gotta flip it to, it's knitters first. And magic is, that is the key element of your brand that makes you stand out. But your essential business is the knitting piece.
James Divine: This is helpful.
Katie Rempe: Yes, and it's funny cuz I was just asking my old place of business, I heard you guys are doing knitting groups again. Are you looking for a teacher? Cuz I have some ideas that I might like to try on the normies. Mm. So there you go. I guess that's that should be perfect.
Camille Rapacz: Yes, that is perfect. And cuz the other thing you can do in there is as you test it out on the nor the normies as you call 'em, that's very cute.
Camille Rapacz: As you tested out on us normies, you can just be looking for the words and the things that really they clue into that they have curiosity about that then turns into the language you wanna use consistently in your marketing.
Camille Rapacz: Do they even use the word magic? I wouldn't. Right? Yeah.
Katie Rempe: Is that a turnoff for people? Does it need to be intent or visualization or whatever?
Camille Rapacz: It's not a turnoff to me, but it's not the first word I use. I'd be like, where's that woo knitter? I don't know all of that.
Camille Rapacz: Right? Mm-hmm. So that's what you should kind of look for is if there's somebody who's already into any of that. Mm-hmm. They're probably gonna use different language then people who are normies outside of it. And your goal is to, because they'll be like, what does it mean by? So I like the word magic because it invokes some curiosity.
Camille Rapacz: What does she mean by magic? Mm-hmm. Everyone's a magic. Oh, she really, she really means magic, right? Mm-hmm. Like, oh, now I get it. So I do love the use of that word, but I'm saying that to just say, like, if you just said that right out of the gate, I don't necessarily know what that means. I don't instantly connect with I know what she's talking about.
Camille Rapacz: Yeah. I know that she's talking about palmistry or astrology. I'm not thinking about any of those things. Mm-hmm. Being part of this element. I'm just thinking magic is a lovely word and so you're gonna create some beautiful, magical things.
Katie Rempe: You're gonna make my shawl disappear at the end.
Camille Rapacz: Yeah, exactly. Or you're gonna magically show me how to like knit like a master or something. So yes, you have to think abouts that language with those people so you can get away with that language in the audience you've been tapping into. Mm. But it's probably a different language to start drawing in the people that directly into that space.
Camille Rapacz: They're woo adjacent. Like me. Yeah. Mm-hmm. I've heard a few of these things, but I don't really know what it all means. Yeah. What does retrograde mean? I'm just curious enough. Yeah. Why does everybody keep saying we're in Mercury in Retro. I don't know what that means, but I keep hearing it a lot and you're like, well, let me tell you.
Camille Rapacz: And so there's probably tons of people who were out there that are just kind of like, I've kind of hear about this stuff. I'm curious about it. I haven't really learned a whole lot. I don't really know a lot.
Camille Rapacz: And if you're like, well, I could teach you that and also teach you how to do some more fun knitting things. Mm-hmm. They might be, I'm like, I'm in. That sounds like a great community to hang out with. Right? Yeah.
Katie Rempe: And you hit the nail on the head. It'll re excite people who've already been doing it for a while, Lord knows I've been there.
Katie Rempe: That's why we go through all these crafts seasonally. It brings you like a whole new spin on things.
Camille Rapacz: Yeah. And so getting back to the heart of your business, you have to know like what problem are you solving for them? And I know that's hard for you to think about cuz you're like, we're just bringers of joy.
Camille Rapacz: You're still solving a problem. Yeah. And so if you're solving the problem of knitting, getting a little tiresome?
Camille Rapacz: Have you lost that loving feeling about your knitting?
James Divine: Do you poop out at knitting circles?
Katie Rempe: Yeah.
Katie Rempe: Have you spun out on your knitting circles?
Camille Rapacz: Yes. Yes. Yeah.
Camille Rapacz: Have you ever thought about what it means to be a magical maker?
Camille Rapacz: How you talk to them about that, you've gotta constantly think about what problem do they have that they would buy something from me, that would solve that problem? Mm-hmm.
Camille Rapacz: And it's probably something like that along with, there's probably another group of like I'm already in the magical space and I'm a knitter and what I can put them together and they just haven't thought about it.
Camille Rapacz: Definitely. You have these, definitely your niches. Yes.
James Divine: The most inspirational project you'll ever do is one that you do with intention.
Katie Rempe: I also can see now like an ad for every Zodiac sign. Are you a Taurus? Who's looking to better your knitting? Well, here's the reasons you should do it, because you're this.
Camille Rapacz: Yes. Oh my gosh. So many people would be like, oh, she's talking to me. And nobody else talks to me like that about my knitting. This is crazy. Hmm. Right.
James Divine: But I like that idea and I think this is applicable. Beyond us too, of all businesses, starting to think about what problem are we trying to solve.
James Divine: And I think about this for our podcast, what is Light from Lantern, Knit A Spell solving for people? And it's bringing the joy back into knitting specifically through bringing that magic and that woowoo and that metaphysical thing into it.
James Divine: I think about, gosh, that's applicable to everyone who runs a business.
Camille Rapacz: Your business has to be solving a problem. It just has to be. I'm not gonna give anybody money if it's not actually helping me with some problem I have.
Katie Rempe: We even buy candy just because we want to solve the problem of it not being in our mouth.
Camille Rapacz: Right. I need sugar, so I want that can, right? Mm-hmm. And then how they brand that comes down to my personal preferences and how I view myself. Mm-hmm. Right. I prefer dark over light chocolate or, you know, you have these preferences and so that's what you're getting at is it's not just any knitting.
Camille Rapacz: It's people who prefer knitting in this way. Right. And in this space. Mm-hmm. I wanna have this kind of fun.
Camille Rapacz: So I also think then, yeah, getting back to the podcast, remembering that your ultimate goal for those people is to buy those things, your podcast needs to be priming them for that. And it needs to be giving them value in a way that makes them want more of that.
Camille Rapacz: If you're solving all their problems in the podcast, then they're never gonna buy anything. Yeah. Give it all Right. So that's why I love you have the Patreon, cuz it's like, we're only giving you this much in the podcast, but if you go into the Patreon, you get all this other stuff.
Camille Rapacz: Mm-hmm. Which is actually the application of what we're talking about, not just the talking about it.
Camille Rapacz: But if the podcast is the, let's talk about how we bring these things together and let's educate you. Maybe it's, part of it is, hey, this is for educating those who aren't in the magical space, more on what that means and vice versa, educating on the knitting.
Camille Rapacz: So it could be, you know, helping people, depending on whether they're more knitter or more not. But if you think about the fact that you wanna target knitters first. Mm-hmm. You might think about being more educational about what do you mean by magic? Okay.
Camille Rapacz: Now, how does it work? How does it apply to you?
Camille Rapacz: Why do you even bring those things together? Hmm.
James Divine: That'd be a great topic for our birthday month.
Katie Rempe: I was thinking that.
Camille Rapacz: Go through Meera Kothand's process, that profitable content system, going through that process of the what, why, how desire of what does my audience need to know? Is a really useful practice, but it requires you to know what problem you're solving, to then answer those questions.
Camille Rapacz: So if this is the problem I'm solving for them, then why should they care? And what is it? So that's the whole, like, do they even know what this is? When I say magical knitting. What does it mean when I say knit a spell, right? Mm-hmm. And then what's all the stuff that I can talk about that one lets them know that I am an expert knitter first.
Camille Rapacz: And magical person second. Right. Yep. I do have the knitting chops to help you do the knitting part better. That's part of the problem, right? Yep. But I also, I'm gonna do it from this perspective, because to me, there's no point in doing it if it doesn't bring in joy, and that's the joyful part .
Camille Rapacz: And why is it joyful? Why should anybody even care? Mm-hmm. If I'm sort of woo adjacent, why do I even care about that stuff in my knitting? Yeah.
Camille Rapacz: Here's why. Because wouldn't it be cool if you had this or you had that and we had fun with this. So having that whole angle on the podcast, I think will make it even more open up to that audience and those people who are curious, but don't really know what that means, and you can like branch them into it. Right. They're just, right there and they just need that. Yeah.
Camille Rapacz: Again, it's like there's this world that exists for them that they didn't know they needed until they saw it existed. And then they're like, I want that.
Katie Rempe: Yeah, yeah, yeah, yeah,
Katie Rempe: plus I can help them realize that it's not all just enchanted weasley Harry Potter needles that's your magical making. It's more about that feeling of something you handmade versus got it target. When they both get a hole, which one do you care about more and which one might you like try to mend?
Camille Rapacz: Yes. That whole perspective, even more so.
James Divine: Well, I love this, Camille. Thank you. I mean, I'd love this the way you had us think about things.
James Divine: It's like awesome for us to be able to be thoughtful and actually think about like, how do we have these cool conversations and consider.
James Divine: Neither of us have a lot of ego in what's the right decision for the business and for what makes sense for the customers and what's healthy for the business to do. Mm-hmm. Regardless of whether it's my idea or your idea or whatever. And I love that Camille, you really validated that by saying, yeah, it's really healthy to be thoughtful about these conversations.
Camille Rapacz: It is super healthy. Like you've gotta constantly be evaluating, am I still, is my strategy still right? Is my approach to these small things still right? Mm-hmm. Am I still going in the right direction? And every time you do that, it does have to start with. Who's my customer and what problem am I solving for them? What's right for them first?
James Divine: What am I actually selling? Yeah. Got, yeah. It's got, that'll start to, no, duh. Hmm.
Camille Rapacz: Yeah. But see how, I mean, what happens is we just get distracted by opportunity. Opportunity. I mean, I went through it recently myself.
Camille Rapacz: But I couldn't, I was like, Nope. That's not who this is for. That's not who I'm speaking to. I'm specifically speaking to these people because it's this problem. Right. It wasn't about, cuz the problem is the, typically the solutions that business owners have for their clients can apply to a lot of different audiences. Mm-hmm. Right. This is why they tell you to niche down.
Camille Rapacz: Because while I might have a solution that applies to five different audiences, the problem I'm solving is uniquely different for those audiences. That's what makes them a different audience, right?
Camille Rapacz: So if I think about leadership coaching for a small business was my example. Leadership coaching for a small business owner and leadership coaching for a big company.
Camille Rapacz: Leadership coaching is leadership coaching. Mm. How to lead a team. How to hire well how to give good feedback, like all of the leadership stuff, how to develop good strategies, have a strong vision.
Camille Rapacz: The foundation of good leadership doesn't change whether you're leading a small business or just running a small team in a big corporation, but the problem that I have to solve for them is very different.
Camille Rapacz: Mm-hmm. A manager inside a company doesn't have the same problems that a small business owner has. Right. Small business owner has, I gotta make payroll. Manager in the company doesn't have that problem.
Camille Rapacz: Now it's different. Now I have different audiences. So technically yes, I could coach the heck outta somebody in leadership that's leading a small team in a business, but my audience isn't them. It's actually this other audience.
Camille Rapacz: So that's how you have to think about it, is, even though the podcast could be fun and lovely for lots of people, right. That's a solution. Bringing joy to lots of people is a solution that applies to lots of people. But you have to get back down to, but who am I actually going to wanna work with?
Camille Rapacz: Who am I actually wanting to solve problems for? Right. And so, because the problem you would solve for a crochet is different for our knitter, yeah.
Camille Rapacz: And you're not even offering those specific solutions for Crocheters. The podcast does, right?
Camille Rapacz: Mm-hmm. It meets one level, like you can engage them in the podcast at one level, but the actual what I'm gonna buy from you, right.
Camille Rapacz: There's nothing there for them.
Katie Rempe: Sure. People can take it however they want, whoever watches it. Yeah.
James Divine: This is where I'm like convincing myself away from rebranding now, cuz I was on the fence. I'm like, what should we do? But I'm like, you know right now, yeah. If we really doubled down on knitting and realize that we need to get into the knitting community that hasn't been served by the magic community, this is where the opportunities really lie.
James Divine: This is why publishers want to get on our coattails because they want their books in the knitting community. They're like, yeah, we get it, that the witches know us. Right. But we want these, we want the crafters.
James Divine: So I think about that like being okay, we have this opportunity out there.
James Divine: And to Camille's point, all the people who do knitting like you and every other knitter that I know, almost always do other crafts. If they know crocheting, they'll probably listen anyway.
Camille Rapacz: I do wanna make something clear though. At the end of the day, you don't care about the crocheters.
Katie Rempe: They're not my customer.
Katie Rempe: They're not buying things from me.
Camille Rapacz: They're not gonna buy anything from you.
Camille Rapacz: So if that happens to be an audience that you capture on the podcast, and over time you realize that, and again, you decide to branch out in the future. Total win.
Camille Rapacz: But not your problem today.
Katie Rempe: I gotcha.
James Divine: We'll serve them in the future when that time comes and we have too many knitters and we need to start welcoming in crocheters.
Camille Rapacz: When, when you keep hearing the, like, what about crocheters? Or any craft.
Katie Rempe: Yep. We'll know we can stick a branch out.
Camille Rapacz: That way you'll be like, huh, I need to start serving that particular audience with this same thing.
Camille Rapacz: Remember when Nancy was like, oh, it was so much easier to launch this second YouTube channel. Mm-hmm. Do it when it feels like that, like, I have this other audience, I know what I wanna do, and I made so many mistakes the first time around.
Camille Rapacz: Now I know exactly what you're not done making the mistakes yet.
Camille Rapacz: So put that in, you know, put a pin in that as like long. Long-term potential. I could expand this. There's more here.
Camille Rapacz: So if you're like, oh, I feel like I maxed that outta my knitting audience and I need to grow my business, boom, I can tack on another, right? Like it's my business isn't big enough for me yet. I want to capture more audience, then you can apply what you did in knitting to other spaces, right?
Katie Rempe: But for now, we'll just stick with the knitting because I'm just one tiny human, like you said,
Camille Rapacz: you're just one tiny human.
Camille Rapacz: Yeah. We gotta get this whole thing, you know, on rails, right? Just running.
Katie Rempe: That's right. Perfect.
Katie Rempe: Thanks Camille, thank you so much. Appreciate you!
Camille Rapacz: You're welcome!. Good luck. Bye. Bye.
